Their legal department and PR department are clueless about how to not make the company look like a big, stinking f*cknugget (e.g. they could have let the school license the logo for $100/yr)
UPDATE: When I first read that link, the graphic they had showed the school mascot as a line drawing of the old 1940’s & on logo (an actual Ram’s head). My thinking was that it is likely that Chrysler still controls the trademark, it’s not in current use and there is little harm in licensing it. The story has since updated the graphic, and it is obvious that the school jjust ripped off a new Ram truck logo.