Get ready for it

Here comes the second wave of “The Great Green Mind-Fuck”

Those who make human behavior their business aim to make living “green” your business.

Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet.

Just the fact that this news story exists has set me off their mark. I hope it does for you as well.

Found via PJM

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One Response to Get ready for it

  1. Grumpy Old Ham says:

    The instrument that could measure how little I give a rat’s ass about what a bunch of charlatan shrinks (redundancy alert) thinks about whether I’m “green” or not has yet to be invented.

    Think I’ll go let my Ram 1500 idle for an hour and toss some empty aluminum beer cans into the trash now.

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