Those who make human behavior their business aim to make living “green” your business.
Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet.
Just the fact that this news story exists has set me off their mark. I hope it does for you as well.
Found via PJM